About Us
Our Mission
WHO WE ARE
The Mission of Affinity Hospice is building the legacy of providing exceptional individualized hospice and palliative care, which ensures the physical, emotional, psychosocial, and spiritual support of our patients; their family members; and employees within the communities we serve.
Our Core Values
Integrity
Be respectful to staff, patients, families, and community partners while ensuring we always go the extra mile and do the right thing.
Compassion
Treat all people with compassion, grace, and empathy.
Appreciation
Always demonstrate an attitude of gratitude, by recognizing patients, their families, our staff, and referral sources have a choice.
Respect
Consistently demonstrate a sincere awareness, appreciation, and respect related to diversity, the power of positivity, presence, compassionate treatment, rapid responsiveness, ethics, teamwork, and professionalism.
Excellence
Be the very best you can be and exceed expectations.
Our Mission
WHO WE ARE
The Mission of Affinity Hospice is building the legacy of providing exceptional individualized hospice and palliative care, which ensures the physical, emotional, psychosocial, and spiritual support of our patients; their family members; and employees within the communities we serve.
Our Core Values
Integrity
Be respectful to staff, patients, families, and community partners while ensuring we always go the extra mile and do the right thing.
Compassion
Treat all people with compassion, grace, and empathy.
Appreciation
Always demonstrate an attitude of gratitude, by recognizing patients, their families, our staff, and referral sources have a choice.
Respect
Consistently demonstrate a sincere awareness, appreciation, and respect related to diversity, the power of positivity, presence, compassionate treatment, rapid responsiveness, ethics, teamwork, and professionalism.
Excellence
Be the very best you can be and exceed expectations.
Our Mission
WHO WE ARE
The Mission of Affinity Hospice is building the legacy of providing exceptional individualized hospice and palliative care, which ensures the physical, emotional, psychosocial, and spiritual support of our patients; their family members; and employees within the communities we serve.
Our Core Values
Integrity
Be respectful to staff, patients, families, and community partners while ensuring we always go the extra mile and do the right thing.
Compassion
Treat all people with compassion, grace, and empathy.
Appreciation
Always demonstrate an attitude of gratitude, by recognizing patients, their families, our staff, and referral sources have a choice.
Respect
Consistently demonstrate a sincere awareness, appreciation, and respect related to diversity, the power of positivity, presence, compassionate treatment, rapid responsiveness, ethics, teamwork, and professionalism.
Excellence
Be the very best you can be and exceed expectations.
Chris Smith
Chief Executive Officer (CEO)
Chris Smith recently joined Affinity Hospice as Chief Executive Officer, bringing more than 15 years of progressive leadership in hospice, home health, and senior care. A transformational healthcare executive, Chris has built a reputation for driving operational excellence, scaling multi-site organizations, and leading with a patient-centered focus.
Before joining Affinity, Chris served as Chief Operating Officer at Endeavor Schools, a national education management company with more than 100 schools across the U.S. In that role, he focused on driving enrollment growth, improving family and staff experience, and implementing operational efficiencies that strengthened both culture and financial performance.
Chris also served as Senior Vice President of Hospice Operations at AccentCare, where he oversaw one of the nation’s largest hospice divisions. There, he led the successful integration of Seasons Hospice, standardized key systems and workflows across multiple states, and launched innovative growth strategies that expanded access to care while strengthening operational performance. He has also held leadership roles at Care Hospice, Seasons Hospice & Palliative Care, and Jordan Health Services (now known as Elara Caring), consistently delivering growth, cultural transformation, and improved patient outcomes.
Chris began his career in education before moving into healthcare leadership, where his work has spanned hospice, home health, and senior care organizations. He is known for building strong, collaborative teams and creating environments where caregivers feel supported, valued, and empowered to deliver exceptional care.
Chris holds an MBA from William Woods University and a BA in History from the University of Iowa. Outside of work, he enjoys spending time with his two daughters—one preparing to start college this fall and the other set to graduate from the University of Arkansas in December before beginning nursing school. He also has a lifelong passion for sports, especially baseball.
In his role at Affinity, Chris is committed to guiding the organization into its next chapter of growth and innovation while ensuring patients and families continue to receive compassionate, dignified care at life’s most important moments.
Dr. BC Farnham
Chief Clinical Officer
Dr. BC Farnham has enjoyed greater than 20 years of professional success in the areas of hospice clinical practice and leadership, higher education, and research. He has a diverse educational background, which encompasses multiple advanced and terminal degrees in areas to include clinical medical social work practice, business administration, and organizational leadership. He has attended multiple colleges and universities, which reach from The University of Alabama to Oriel College at Oxford University. Dr.
Farnham has provided leadership and strategic consultation within several of the largest regional and national health care organizations in the US, within primary focus on quality service delivery, operational leadership, federal and state compliance, policy and procedures, and human capital development and engagement. He has served as an active member of the Executive Leadership Team with Affinity Hospice for many years.
Adam Cruse
Chief Financial Officer
Adam Cruse is a healthcare financial professional with over 20 years of experience leading financial development and operations for multiple healthcare service lines, including behavioral health, medical surgical, cardiothoracic, physician services, and ambulatory surgery. Adam joined Affinity Hospice in July of 2024 and oversees financial operations, revenue cycle, accounting, and financial analysis. As CFO, he will continue to lead the organization to achieve outcome driven results for patient care and growth. Prior to joining Affinity Hospice, he served as CFO among other capacities with Springstone. During this time, he helped lead the company from a start-up status to one of the most well known and respected names in healthcare. Adam has also served in varying leadership roles for HCA, Community Health Systems, and AMSURG in markets across the country.
Adam earned a Bachelor’s Degree in Accounting from Lindsey Wilson College and a Master of Business Administration in Finance and Strategy from the Owen Graduate School of Management at Vanderbilt University.
Adam Reed
Senior Vice President of Enterprise Performance
Adam Reed is the Senior Vice President of Enterprise Performance at Affinity Hospice, where he leads strategic initiatives, organizational improvement efforts, and enterprise-wide performance programs. With more than 15 years of leadership experience in hospice and post-acute care, Adam has built a career focused on developing strong teams, enhancing organizational culture, and supporting systems that enable high-quality, patient-centered care.
Before joining Affinity, Adam served in senior leadership roles within large national and multi-state healthcare organizations. Most recently, he was Vice President of Operations for the Northeast Division at AccentCare, where he partnered with cross-functional leaders to advance strategic priorities, develop leadership talent, and strengthen organizational processes across diverse markets.
Earlier in his career, Adam held key leadership roles with Covenant Care, Almost Family, and other hospice organizations, progressing through positions that deepened his experience in enterprise leadership, team development, and organizational effectiveness. Across each role, he has been recognized for his collaborative leadership style and his ability to build cultures rooted in communication, accountability, and mission.
Adam holds a Bachelor of Science in Health Science from Kennesaw State University. Outside of work, he enjoys spending time with his wife and three children, coaching youth sports, completing home renovation projects, and spending time with friends and family. He is passionate about developing leaders and creating environments where caregivers feel supported and empowered.
In his role at Affinity, Adam is focused on strengthening enterprise performance and advancing the organization’s long-term strategy in support of its mission and the communities it serves.
Carrie Sorenson
Vice President of Human Resources
Carrie Sorenson has over 20 years of experience as a seasoned HR leader in the healthcare space. She is a strategic human resource executive with a successful track record of developing/implementing human capital strategies that support the organization, drive results, shape culture, champion retention and recruitment efforts. Carrie is a respected business leader who brings deep and broad human resource expertise with the ability to drive organizational and culture transformation. Carrie’s background includes deep experience with private equity, large publicly held companies, privately owned companies, and acquisition integrated environments. Prior to joining Affinity Hospice, Carrie help positions as Chief Human Resource Officer and Vice President of Human Resources in hospital, homecare, and hospice healthcare companies.
Carrie is from the mighty Mitten, Michigan but enjoys time in the Sunshine state with her husband, John and her cavalier king Charles spaniel, Paisley.
Brandy Hamner
Vice President of Patient Access
Brandy Hamner has over 20 years of Registered Nursing experience and is CHPN certified. She has over 12 years of Hospice leadership experience in the healthcare industry. Brandy started her career at Affinity in 2017 and has been with the growing organization for over 7 years. Brandy currently is serving as RVP of Clinical Operations for Alabama and Arkansas. Prior to this, she served as AVP for Central AL, and VP of Patient Access for 4 years, where she was overseeing Centralized Intake for the organization. Prior to beginning her journey with Affinity, Brandy was a Senior Hospice Sales Representative for 4 years. She also spent 7 years as a Level 1 Trauma and ER nurse at UAB Hospital.
Brandy has been married to her husband, David, for 7 years and she has 2 adult children. They currently reside in Helena, Alabama.
Tom Boozer
Regional Vice President of Business Development
Thomas Boozer has over 13 years of experience in hospice and palliative care. From 2010 to 2018, he worked with Kindred Hospice (now Gentiva) as an Account Executive, Area Director of Sales and AVP of Sales for the state of Georgia. At the end of 2018 he took the position of VP of Business Development for Bridgeway Hospice and Palliative Care and has continued to lead sales teams as AVP of Business Development with Affinity Hospice and Palliative Care. A consultative sales expert, Thomas has a history of developing and leading strong sales teams who are seen as trusted resources in end-of-life care.
Mr. Boozer holds a Bachelor of Science degree from Florida State University. He and his wife, Sarah, reside in Alpharetta, GA. They have two boys – Thomas, 8 years old and Cameron, 6 years old.
Amy Patton
Regional Vice President of Business Development
Amy Patton is the Regional Vice President of Business Development at Affinity Hospice, where she supports and leads growth initiatives across hospice programs in Alabama and Arkansas. Amy joined Affinity Hospice in 2019 and has steadily advanced through progressive leadership roles, reflecting her impact, commitment, and results. With over 10 years of experience in healthcare sales and business development, she has developed a deep understanding of the complex needs of patients, families, referral partners, and clinical teams and is known for her strategic, relationship-driven approach to growth.
Amy began her career at Affinity as a Hospice Consultant, where she built strong referral relationships, provided education across healthcare settings, and quickly established herself as a trusted partner to physicians, facilities, and care teams. She was promoted to Director of Business Development, where she oversaw and mentored Hospice consultants across North Alabama, strengthened collaboration between sales and clinical operations, expanded referral networks, and supported sustained census growth through thoughtful market strategy and community engagement.
In her current role as Regional Vice President of Business Development, Amy leads multi-market growth strategy and partners closely with executive leadership, branch operations, and clinical teams to drive performance and expand access to high-quality hospice care. Her leadership approach is collaborative, data-driven, and people-focused, fostering high-performing teams while maintaining a strong, positive culture. She is passionate about improving patient access to care and ensuring that patients and families receive compassionate, timely support during life’s most vulnerable moments, while upholding the highest ethical standards in healthcare sales and leadership.
Amy graduated from The University of Alabama with a Bachelor of Science in Marketing with a specialization in Professional Sales.
Amy currently resides in Huntsville, Alabama, with her husband Jeremy, and their 2 children.
Letter from our CEO
Here at Affinity we strive to raise the bar in healthcare and be a premiere provider of exceptional, quality end of life care to our patients and families. As we look to the future, we will embrace our challenges as opportunities to strengthen our organization, while supporting one another along the way. Our core begins with a healthy and thriving organizational culture which ultimately will lead us on a path of excellence for employee and patient care.
We will stay committed to our Mission Statement and Core Values as we continue to build the foundation. Our Core Values are not just words; they are the foundation upon which our organization stands, defines us, and sets the standard for the exceptional service we strive to deliver throughout the organization.
I am grateful for the opportunity to be apart of the proud Affinity team and excited for what is to come.
