About Us
Our Mission
WHO WE ARE
The Mission of Affinity Hospice is building the legacy of providing exceptional individualized hospice and palliative care, which ensures the physical, emotional, psychosocial, and spiritual support of our patients; their family members; and employees within the communities we serve.
Our Core Values
Integrity
Be respectful to staff, patients, families, and community partners while ensuring we always go the extra mile and do the right thing.
Compassion
Treat all people with compassion, grace, and empathy.
Appreciation
Always demonstrate an attitude of gratitude, by recognizing patients, their families, our staff, and referral sources have a choice.
Respect
Consistently demonstrate a sincere awareness, appreciation, and respect related to diversity, the power of positivity, presence, compassionate treatment, rapid responsiveness, ethics, teamwork, and professionalism.
Excellence
Be the very best you can be and exceed expectations.
Our Mission
WHO WE ARE
The Mission of Affinity Hospice is building the legacy of providing exceptional individualized hospice and palliative care, which ensures the physical, emotional, psychosocial, and spiritual support of our patients; their family members; and employees within the communities we serve.
Our Core Values
Integrity
Be respectful to staff, patients, families, and community partners while ensuring we always go the extra mile and do the right thing.
Compassion
Treat all people with compassion, grace, and empathy.
Appreciation
Always demonstrate an attitude of gratitude, by recognizing patients, their families, our staff, and referral sources have a choice.
Respect
Consistently demonstrate a sincere awareness, appreciation, and respect related to diversity, the power of positivity, presence, compassionate treatment, rapid responsiveness, ethics, teamwork, and professionalism.
Excellence
Be the very best you can be and exceed expectations.
Our Mission
WHO WE ARE
The Mission of Affinity Hospice is building the legacy of providing exceptional individualized hospice and palliative care, which ensures the physical, emotional, psychosocial, and spiritual support of our patients; their family members; and employees within the communities we serve.
Our Core Values
Integrity
Be respectful to staff, patients, families, and community partners while ensuring we always go the extra mile and do the right thing.
Compassion
Treat all people with compassion, grace, and empathy.
Appreciation
Always demonstrate an attitude of gratitude, by recognizing patients, their families, our staff, and referral sources have a choice.
Respect
Consistently demonstrate a sincere awareness, appreciation, and respect related to diversity, the power of positivity, presence, compassionate treatment, rapid responsiveness, ethics, teamwork, and professionalism.
Excellence
Be the very best you can be and exceed expectations.
Rick Cantrell
Chief Executive Officer
Rick Cantrell has over 27 years of experience in the Health Care field as an accomplished leader. From February 2003 through October 2015, he served in the role of Executive Vice President for Help at Home. Then in 2015 he was named Chief Operating Officer and Chief Quality and Compliance officer for Help At Home through 2021. Mr. Cantrell has a well-established career in growing Home Care/Home Health Care agencies organically and through Mergers and Acquisitions.
Most recently Rick was the Chief Operating Officer for Transitions Hospice, Transitions Home Medical Group and Transitions Medical Equipment. Rick served as COO from January 2022 until April 2023.
Mr. Cantrell earned a Bachelor of Sports Medicine and Community Health from Ball State University. Prior to working with Help At Home, LLC, he served in the role of Regional Manager for Addus Healthcare overseeing IL, IN, PA, and DE.
Rick is married to his wife Rochelle for 25 years and they have 3 boys – Caden 24, Camdyn 18 and Kian 15. They currently reside in Valparaiso IN.
Dr. BC Farnham
Chief Clinical Officer
Dr. BC Farnham has enjoyed greater than 20 years of professional success in the areas of hospice clinical practice and leadership, higher education, and research. He has a diverse educational background, which encompasses multiple advanced and terminal degrees in areas to include clinical medical social work practice, business administration, and organizational leadership. He has attended multiple colleges and universities, which reach from The University of Alabama to Oriel College at Oxford University. Dr.
Farnham has provided leadership and strategic consultation within several of the largest regional and national health care organizations in the US, within primary focus on quality service delivery, operational leadership, federal and state compliance, policy and procedures, and human capital development and engagement. He has served as an active member of the Executive Leadership Team with Affinity Hospice for many years.
Adam Cruse
Chief Financial Officer
Adam Cruse is a healthcare financial professional with over 20 years of experience leading financial development and operations for multiple healthcare service lines, including behavioral health, medical surgical, cardiothoracic, physician services, and ambulatory surgery. Adam joined Affinity Hospice in July of 2024 and oversees financial operations, revenue cycle, accounting, and financial analysis. As CFO, he will continue to lead the organization to achieve outcome driven results for patient care and growth. Prior to joining Affinity Hospice, he served as CFO among other capacities with Springstone. During this time, he helped lead the company from a start-up status to one of the most well known and respected names in healthcare. Adam has also served in varying leadership roles for HCA, Community Health Systems, and AMSURG in markets across the country.
Adam earned a Bachelor’s Degree in Accounting from Lindsey Wilson College and a Master of Business Administration in Finance and Strategy from the Owen Graduate School of Management at Vanderbilt University.
Scott Centak, MSW, LNHA
Senior Vice President of Operations
Scott Centak, a seasoned healthcare professional with nearly three decades of career, has dedicated his expertise to long-term hospice and palliative care. His journey began in 1996 as a social worker in long-term care, a role that not only honed his ability to foster robust, high-performing leadership teams but also showcased his knack for identifying operational efficiency gains, overcoming challenges, and driving corporate objectives. His executive leadership positions, including Administrator and Regional Vice President of Operations, have been marked by a consistent track record of fostering an environment of enthusiasm and delivering tangible results.
Mr. Centak's dedication to the healthcare industry is not limited to his professional roles. He has demonstrated his commitment by serving several years as a member of the Board of Directors for the Pennsylvania Healthcare Association. Currently, he continues to contribute to the industry through his board membership for the Pennsylvania Hospice and Palliative Care Network. His tenure in Hospice and Palliative Care was marked by the successful launch of operations for four De Novo’s across Pennsylvania, a testament to his commitment and impact on the field.
He earned a Master of Social Work degree from Marywood University and a bachelor’s from Shippensburg University.
Scott enjoys hunting, fishing, traveling, and rooting for Philadelphia sports teams outside of work. He resides with his partner, Aubrey, and their two dogs, Luna and Easton, in the Pocono Mountains of PA.
Carrie Sorenson
Vice President of Human Resources
Carrie Sorenson has over 20 years of experience as a seasoned HR leader in the healthcare space. She is a strategic human resource executive with a successful track record of developing/implementing human capital strategies that support the organization, drive results, shape culture, champion retention and recruitment efforts. Carrie is a respected business leader who brings deep and broad human resource expertise with the ability to drive organizational and culture transformation. Carrie’s background includes deep experience with private equity, large publicly held companies, privately owned companies, and acquisition integrated environments. Prior to joining Affinity Hospice, Carrie help positions as Chief Human Resource Officer and Vice President of Human Resources in hospital, homecare, and hospice healthcare companies.
Carrie is from the mighty Mitten, Michigan but enjoys time in the Sunshine state with her husband, John and her cavalier king Charles spaniel, Paisley.
Brandy Hamner
Vice President of Patient Access and Palliative Care
Brandy Hamner has over 20 years of Registered Nursing experience and is CHPN certified. She has over 12 years of Hospice leadership experience in the healthcare industry. Brandy started her career at Affinity in 2017 and has been with the growing organization for over 7 years. Brandy currently is serving as RVP of Clinical Operations for Alabama and Arkansas. Prior to this, she served as AVP for Central AL, and VP of Patient Access for 4 years, where she was overseeing Centralized Intake and Palliative Care for the organization. Prior to beginning her journey with Affinity, Brandy was a Senior Hospice Sales Representative for 4 years. She also spent 7 years as a Level 1 Trauma and ER nurse at UAB Hospital.
Brandy has been married to her husband, David, for 7 years and she has 2 adult children. They currently reside in Helena, Alabama.
Brandon Shrout
Director of Operations
Brandon is Affinity Hospice’s Director of Operations and brings over 15 years of cross-functional experience in operations and customer service. As our Director of Operations, Brandon leverages technology and his diverse background to improve efficiency and visibility for the team.
Brandon joined the Affinity Family as a branch Administrator in February 2019 and served for 13 months. During that time, Brandon managed the activation of 2 new locations and supported all 3 locations as the Administrator. In March of 2020 Brandon transitioned into our Vice President of Development role with a focus on new locations and M&A Integration. Brandon opened 7 new offices and integrated 9 locations prior to taking the Director of Operations position in August of 2023.
Prior to joining the Affinity team in 2019, Brandon was a founding member of Hospicelink, a DME Benefits Management Solution, and served in various operational roles from December 2011 to February 2019. During that time Hospicelink was recognized as one of America’s fastest growing companies by Inc. 5000 in 2016, 2017 and 2018.
Brandon and his wife Terah were married in March of 2016 and welcomed Thomas, their first child, in October of 2023. When not in the office, Brandon enjoys time with his family, golfing, and time at the lake.
Tom Boozer
Vice President of Business Development
Thomas Boozer has over 13 years of experience in hospice and palliative care. From 2010 to 2018, he worked with Kindred Hospice (now Gentiva) as an Account Executive, Area Director of Sales and AVP of Sales for the state of Georgia. At the end of 2018 he took the position of VP of Business Development for Bridgeway Hospice and Palliative Care and has continued to lead sales teams as AVP of Business Development with Affinity Hospice and Palliative Care. A consultative sales expert, Thomas has a history of developing and leading strong sales teams who are seen as trusted resources in end-of-life care.
Mr. Boozer holds a Bachelor of Science degree from Florida State University. He and his wife, Sarah, reside in Alpharetta, GA. They have two boys – Thomas, 8 years old and Cameron, 6 years old.
Shea Dailey
Vice President of Business Development
Shea Dailey has over 15 years of Sales & Marketing experience & leadership in the healthcare industry. Shea has served as VP of Business Development with Affinity Hospice & Palliative Care since 2020. She has been a part of the growing organization since 2017 and began her hospice career as a Community Educator. Prior to beginning her journey with Affinity, Shea was a Business Development Manager for a genetics laboratory called Progenity. She also spent over 5 years in pharmaceutical sales. Shea has been married to her husband, Justin, for nearly 15 years and they have 2 girls - Emma Kate (10) & Charlie (7). They currently reside in Pelham, Alabama.
Andrea Simpson
Vice President of Business Development
Andrea Simpson has over 15 years of experience in the Health Care field in business development as both a leader and a Sales Representative. Ms. Simpson has worked for small, de novo hospice providers and large, national hospice providers. She has a well-established career in growing hospice agencies in multiple states and in both rural and metro markets.
Andrea earned a Bachelor of Business from Southern Illinois University. Andrea and her partner, Tyler, reside in West Georgia and have a Golden Retriever named Yadi.
Letter from our CEO
Here at Affinity we strive to raise the bar in healthcare and be a premiere provider of exceptional, quality end of life care to our patients and families. As we look to the future, we will embrace our challenges as opportunities to strengthen our organization, while supporting one another along the way. Our core begins with a healthy and thriving organizational culture which ultimately will lead us on a path of excellence for employee and patient care.
We will stay committed to our Mission Statement and Core Values as we continue to build the foundation. Our Core Values are not just words; they are the foundation upon which our organization stands, defines us, and sets the standard for the exceptional service we strive to deliver throughout the organization.
I am grateful for the opportunity to be apart of the proud Affinity team and excited for what is to come.
Sincerely,
Rick Cantrell
Chief Executive Officer
